Who Are We?
July 6, 2009
Authentik Artists is a content company that helps independent talent realize the full revenue potential from their recorded music and music publishing assets. We build brand awareness and profile for our clients through digital mediums and music licensing.
Authentik has worldwide digital distribution through INgrooves / Universal which provides sales, marketing and mobile services with over 200 Major and Indie online retailers including iTunes, Amazon and many others. We have secured prominent features on iTunes, Amazon, eMusic, Rhapsody and other online retailers that have led to exponential growth in awareness, profile and sales for our Artists.
Authentik is partnered with MTV, Bunim-Murray and Fundamental Music for the exploitation of our client’s music through licensing.
Authentik music has been featured in films, network and cable television shows such as Grey’s Anatomy (ABC), Castle (ABC), The Hills (MTV), Real World: Brooklyn (MTV), Real World/Road Rules Challenge (MTV) and video games such as Superstars V8 Next Challenge (PS3, Xbox, PC, Wii), Tap Tap Revenge, Tap Tap Revenge 2 and Tap Tap Revenge 3 (iPhone/iPod Touch). We have also created branded opportunities for Authentik music with partners such as Nordstrom, Macy’s, Airwalk, Journeys and The Independent Coffee Network amongst others.
Team:
Scott Austin is the CMO (Chief Music Officer) of Authentik Artists and is from Los Angeles CA. Scott was previously a Creative Executive at Maverick/Warner Bros and Capitol Records and is credited with the early discovery and/or signing of artists such as Michelle Branch, Tyler Hilton, Eric Hutchinson, Family Force 5, MoZella and others. Scott’s experience in major label A&R allows him to identify and sign top-tier talent while avoiding the financial and development perils of the traditional label model.
Austin has additionally appeared as a host and industry expert on several major network and internet broadcasts including EXTRA, Deepak Chopra’s Wellness Radio on Sirius, CurrentTV, Style Network’s “Making It Big”, G4 Network’s “Attack of the Show”, Slice Network’s “Rocker Moms” season one, and online broadcast “The :90 Music Show with Scott Austin.”
Bob Bradley is Director of Licensing and Marketing at Authentik Artists. He was previously with Fearless Records as head of new media and as a web manager at Purevolume.com. In addition, Bob toured for many years in a band signed to Victory Records.
Lindsay Thomas is Director of Strategic and International Marketing. Her experience includes project coordination for hit producers/mixers such as Joey Moi (Nickelback), Brian Howes (Hinder, Daughtry) and others while at Brightman Music. Her experience includes stints at Music.com and Ocean Studios and she has a degree from the Musician’s Institute in Hollywood, CA.
Emil Pesiri, Esq, is Director of Legal and Intellectual Property and an active Authentik Artists Board Member. A member of the New York and California Bars, his extensive experience spans law, entertainment and financial advisement.
Jonathan Bruton - Marketing Assistant
Allia Smith - Marketing Intern
Wes Jones- Marketing Intern
Chelsee Husk - Social Media Intern
Jacky Tran - Social Media Intern
Brent Moreno - A&R Intern
Alex Curtis/Price - A&R Intern
Outside Board Members and Advisors:
David Post is Co-Founder and an Authentik Artists Board Member. His extensive experience in private investment management provides an invaluable resource in realizing maximum value from available revenue streams.
Mark Needham is a multi-platinum Mixer, Producer and Engineer. His credits span nearly 30 years of hits at the helm of records by Artists such as Fleetwood Mac, The Killers, Chris Isaak, Metro Station, Iglu and Hartley and many more.
Scott Mednick is a respected entertainment, marketing, media and technology executive, consultant, speaker and author. Mr. Mednick is known for his vision and ability to anticipate new business models and create next generation companies.
Mr. Mednick has completed more than 20 mergers, acquisitions and divestitures and has helped to raise investment capital for both public and private companies primarily focused on entertainment, marketing and technology. He has also served as Executive Producer of such motion pictures as U2-3D, 300, Superman Returns and We Are Marshall.
Ryan Vance is the most recent addition to the Authentik team. Ryan’s experience as Series Producer for TechTV, Executive Producer for G4 Television Network and now VP Programming and Production for online TV network Revision3, coupled with his passion for great music makes him an invaluable resource in identifying technologies and media partnerships that will complement Authentik’s business model.
Authentik’s Scott Austin says “We are fortunate to have created a ‘dream team’ of forward-thinking and powerful players with uniquely diverse backgrounds that will allow us to truly redefine future music industry models.”
As Seen In
October 17, 2008
Authentik Artists is excited to announce that the music of Civalias can be heard in the recently released film I Hate Valentine’s day. The film was produced by the same team that brought you My Big Fat Greek Wedding and features the focus track “Anything But You”. Be sure to catch the movie in-theatres or on DVD/Netflix in the coming months!
Buy the Civalias EP You.Me.We HERE
Learn more about I Hate Valentine’s Day HERE
Authentik Marketing
February 28, 2008
Authentik Marketing provides marketing solutions to maximize client brand and territory in the online world. We create focused campaigns and strategies by assessing client needs and goals and determine the best path for success. Increasing awareness in the marketplace for your brand, content and image is our primary objective.
To Learn more about Authentik Marketing or to submit your product for our consideration please contact us at: info@authentikartists.com
Current Clients:
The Law Collaborative (Law Firm) - Click to visit website
FAR (Vagrant Records) - Click to visit website
Sumo Surfer Clothing (Clothing/Art Company) - Click to visit website
Past Clients:
Corey Feldman’s Truth Movement - Website
Justine Bennett - Website
Sarah Hethcoat - Website
Buddahead - Website
Kevin Griffin (of Better Than Ezra) - Website
Five AM - Website
Shawn Brown - Website
We The Living - Website
The Bangkok Five - Website
FAQ:
How much are your services?
Budgets for our campaigns vary depending on client needs. We strive to offer the highest quality services at prices that the independent labels and artists can justify and afford.
How long is a campaign with Authentik Marketing?
Like budgets, the duration of our campaigns is dependent on how long we feel it will take to achieve the goals as outlined by our client. Our campaigns range from an initial press servicing of client content to more involved situations where creation and maintenance of online territory is requested.
Am I guaranteed features and publicity?
As with any legitimate marketing and publicity company, there is no guarantee of success. Authentik Marketing’s extensive network of contacts and resources in the online sphere provides direct access to taste-makers and the editorial staffs at online zines, sites, and blogs, and we are committed to securing all available features for our clients.
What is online strategy?
Our belief in creating online strategies is based on the fact that too many firms take a “shotgun” approach to press servicing. We seek to devise and implement strategies that will benefit the artist in the most effective ways, avoiding the mistakes and disappointment that commonly plagues emerging artists whose content is serviced to outlets that are either inappropriate or uninterested in developing acts. By creating online strategies, we create a plan that targets our audience and goals and execute accordingly.
How are we different from large publicity and SEO firms?
Unlike larger online marketing firms that emphasize quantity over quality, our focus is to create campaigns that will result in targeted exposure for our clients. Our commitment to online strategy creates awareness for our clients in relevant regions in the online world, providing the most efficient and effective solutions for PR and indexing in the world’s biggest search engines.
Testimonials
August 14, 2007
“Authentik Artists are some of the most hardworking, honest and intelligent individuals that I have ever had the pleasure to work with. In an industry where it’s so hard to find people you can trust, Authentik lives up to everything they say. It almost sounds like a commercial, but it’s the straight up truth.”
–Mark Warren, That Was Something
“The individuals in Big City Kids have been in and out of contracts/agreements for 3 years now and often have at least one negative experience because it’s just the business we’re all in right? Well, we can sincerely say that we have nothing but good thoughts and feelings about the Authentik Artists family and it is truly a step in the smartest direction for artists that are serious about taking their career to the next level. Keep making music friends!” -Emerson, Big City Kids
“Scott has an incredible ear for new talent and his encouragement really gave me the motivation to do what I do”
–Kate Voegele, Interscope Records recording artist
“Scott has made a reputation for himself as a smart, creative executive. His transition from doing A&R at a label…gives him rare insight into the inner workings of the music business.”
–Jason Flom, Music Executive and CEO (Universal/Republic, Capitol Music Group, Lava Records)
“I’ve worked with a lot of A&R people over the last 30 years on such projects as The Killers, Fleetwood Mac and Chris Isaak and have found few with the dedication to their artists and the grasp of the recording process like Scott.”
–Mark Needham, Producer/Mixer/Recording Engineer
Multi-platinum act Marcy Playground’s John Wozniak calls Scott “an A&R guy with good taste”
